Why Do People Invest in Real Estate During Dhanteras?

Dhanteras – the first day of the Diwali festival – is considered one of the most auspicious days in a year among Hindus. The festival, also known as the Dhantrayodashi, is celebrated with great enthusiasm across India. It is believed that the Goddess of wealth and good fortune visit the devotees’ house on this day and fulfil their wishes.

This is the reason why people across the country engage in various auspicious activities on Dhanteras, including the purchase of precious commodities such as gold, silver, etc., and particularly, real estate.

Let’s explore the significance of Dhanteras in India and why people consider it an ideal opportunity to invest in real estate.

The Significance of Dhanteras

The word ‘Dhanteras’ consists of two Hindi words, “Dhan”, which means wealth and “Teras”, which indicates the thirteenth day of the dark fortnight of the Kartik month. According to ancient Hindu mythology, this was the day when Goddess Dhanvantari – the Goddess of good health – and Goddess Laxmi – the Goddess of wealth – arose during Samudra Manthan (churning of the ocean).

Hence, people clean their houses, perform special rituals, and prepare to welcome the Goddesses to their houses. They decorate their homes with Diyaas (traditional earthen lamps), rangolis, colourful lights, and lanterns.

Hindus consider the Dhanteras an extremely auspicious day to acquire wealthy possessions such as gold and real estate. The occasion of Dhanteras also marks the beginning of the five-day festive season, which concludes with the celebration of the “Bhai Dooj” festival five days after this auspicious day.

More Reasons to Invest in Real Estate on Dhanteras

Apart from its auspicious significance, several other reasons make Dhanteras an ideal day to invest in real estate. Here are some of those reasons:

• The Symbolic Value of the Real Estate

Real estate investing on Dhanteras holds an exclusive symbolic significance. Real estate properties are often seen as tangible and long-lasting assets, symbolising financial stability and security.

Hence, by investing in real estate on this auspicious day, one can not only secure their future but also provide financial security to their family members and future generations.

• Bonuses and Diwali Offers

Another reason to invest in real estate on Dhanteras is one can get special offers and discounts on property prices during this festival time. Several reputed builders in India come up with exclusive festive offers to attract real estate investors during the auspicious period of Dhanteras to Diwali.

For example, one can enjoy lower property prices or get special perks such as free access to amenities like clubs and swimming pools or parking space by buying a flat during Dhanteras.

Additionally, banks and lending institutions provide home loans at reduced interest rates to those willing to buy a house during Diwali or Dhanteras. One can check the official website of the bank or builder to know about the Dhanteras offers.

• An Expansion in Rental Income

If one plans to generate rental income, there can be no better time to invest in real estate than Dhanteras. This is because the tenants in India tend to relocate to new houses during this holiday period and are ready to pay better rent if they can get what they are looking for.

A homebuyer can, hence, get a good rent on their new house if they have it ready on Diwali. Chances are, they will not have to wait for long to get a tenant if they buy a house during Dhanteras or Diwali.

• Launch of New Projects

Many developers consider Dhanteras as an auspicious occasion, and thus, they use this opportunity to launch their new projects. This results in the availability of quality housing options for homebuyers. They can also grab a good deal from the seller as the costs of newly launched projects tend to be on the lower side.

Wrapping Up

Investing in real estate on the auspicious day of Dhanteras is preferred by several property buyers for the religious significance and buying advantages available on this day. If one is planning to buy a luxury house in Mumbai during Dhanteras, one can consider investing in Piramal Mahalaxmi. Located in the heart of South Mumbai, this premium development from the prestigious Piramal Realty Group offers a panoramic view of the Mahalaxmi Racecourse and the Arabian Sea. One can buy 2,3 and 4-BHK luxury apartments at attractive prices. One can also get special offers for Diwali to invest in this superiorly constructed housing project with extensive modern amenities. Click here to take an e-tour of the project.

Disclaimer- This article is based on the information publicly available for general use as well as reference links mentioned herein. We do not claim any responsibility regarding the genuineness of the same. The information provided herein does not, and is not intended to, constitute legal advice; instead, it is for general informational purposes only. We expressly disclaim /disown any liability, which may arise due to any decision taken by any person/s basis the article hereof. Readers should obtain separate advice with respect to any particular information provided herein.